King Giorgio presented the new men’s and women’s collections in digital format, bringing on stage clothes in the colours of the night and an impactful set-up thanks to a unique Gorilla’s presence. Giorgio has decided to present two fashion shows at the same time, with two separate videos for the fall/winter 2021-22 collections. Looking at the women’s show, I observe that everything is linear; I liked the tops are short that leaves the waist bare.
What about the Men’s show? Giorgio intended to tell the male fashion concept of a man who, in front of a wardrobe, realizes his ability to make choices (Richard Gere in American Gigolò, by Paul Schrader, 1980).
Regarding the show: yes, you got it right, the main actor was a largeGorilla, positioned in the centre of the white GA logo projected on the black floor of the theatre. But let’s see what Giorgio himself says on his social networks. As Giorgio explained in his social media, the protagonist was this giant Gorilla, positioned at the centre of the white GA logo projected onto the black floor of the theatre. Wondering is the meaning Uri, the Gorilla name, “Uri, a biblical name meaning ‘my flame, my light’, is an eccentric element that contrasts strongly with its domestic surroundings. I decided to put it at the centre of the scene because I think it is essential, now more than ever, to remind people how important it is to protect the natural world. My commitment to this front is great.” Giorgio Armani.
But what does it represent? It is a green reproduction of Uri, the iconic life-size black primate designed by Marcantonio. The sculpture was part of a film set and now takes pride in Mr Armani’s living room.
Why is this Gorilla very symbolic? Because it embodies the designer’s desire to communicate in a direct, personal and unfiltered way. As well as representing Giorgio Armani’s strong link with cinema, it is a sign of his commitment to the environment and its protection.
The Gorilla is also an endangered species, which is why in 2020, the Armani Group donated funds to the WWF (World Wide Fund for Nature) to support its protection, Giorgio explained.
Giorgio, with these crazy ideas, you win again.
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Article edit by Maria Zota